When it comes to transforming your sales and outreach strategy, Apollo.io has become one of the leading platforms on the market.
Designed to help sales teams discover leads, manage pipelines, and close deals, Apollo.io is a powerhouse of sales intelligence that simplifies and supercharges your outreach efforts. But how does it stack up when it comes to pricing? 🤔
In this article, we will take an in-depth look at the Apollo.io pricing plans, break down the features that come with each plan, and help you figure out which option works best for your business.
Whether you’re a solo entrepreneur or part of a large enterprise team, understanding the value each plan brings can help you make a smarter investment in your sales tools.
Ready to dive into the details? Let’s go! 👇
1.) Apollo.io Pricing Plans Overview 💰
Apollo.io offers a range of pricing plans designed to meet the needs of various businesses, from startups to large enterprises. Let’s break down each plan and see what you get with each tier:
1️⃣ Free Plan: $0 💸
The Free Plan is a great starting point if you’re new to Apollo.io and want to explore its capabilities without any financial commitment. Here’s what you get:
- 900 Credits per user per year (granted monthly) 🚀
- Access to essential features like AI Assistant (Beta), AI Research, and basic filters to help you start building your lead pipeline.
- Limited features: No access to advanced tools or integrations.
This plan is perfect for individuals or small teams just getting started with lead generation and outreach. It gives you a taste of Apollo.io’s powerful features while staying budget-friendly.
2️⃣ Basic Plan: $49/month 🔥
The Basic Plan is designed for businesses looking to scale their lead generation and outreach efforts. It’s a step up from the free plan with more features and higher capacity:
- 30,000 Credits per user per year (granted upfront) 💥
- AI-powered tools, including AI Lead Scoring, Unlimited Sequences, and advanced filters.
- Access to CRM integrations, Deliverability Suite, and Email Warmup to optimize your outreach process.
- 3 Meetings Events for better coordination and tracking of client meetings.
This plan is a great fit for growing businesses that need more powerful tools but don’t need everything in the Professional Plan.
3️⃣ Professional Plan: $79/month 🚀
The Professional Plan is the go-to option for teams looking to optimize their sales process with AI-driven automation and multi-touch outreach. Key features include:
- 48,000 Credits per user per year (granted upfront) 💼
- Unlimited Sequences for automated outreach and testing.
- Advanced features like CRM Integrations, Advanced Filters, and 6 Intent Topics & Intent Filters for targeting the right audience.
- 6 Meetings Events, ideal for teams that need to manage numerous client touchpoints.
Perfect for sales teams that want to leverage automation to streamline their outreach and scale faster.
4️⃣ Organization Plan: $1,119/month (for 3 users) 💎
The Organization Plan is the most robust option, designed for large teams and enterprises that need custom solutions and more advanced tools. Highlights include:
- 72,000 Credits per user per year (granted upfront) 🌍
- Full access to advanced features like unlimited users, CSV, CRM, & API Data Enrichment, and Automated Workflows.
- Unlimited Gmail & Microsoft Mailboxes and Customizable Reports & Dashboards for granular insights into your outreach performance.
- Single Sign-On (SSO) for secure and scalable team management.
This plan is ideal for large organizations that need extensive customization, collaboration, and scalability for their sales teams.
2.) Comparison of Apollo.io Pricing Plans ⚖️
Now that we’ve gone through each individual plan, it’s time to compare them head-to-head. Let’s see how each plan stacks up based on key features and value for money.
📌 Free Plan vs Basic Plan: Which One to Choose? 🤔
- Credits:
- Free Plan gives you 900 credits per user per year (monthly). While this is a solid start, it can quickly be outgrown by teams that need more data and outreach capacity.
- Basic Plan offers 30,000 credits, which provides much more flexibility in terms of lead generation and outreach efforts.
- Features:
- The Free Plan is quite limited, offering basic filters and access to AI-powered tools in beta. If you just want to try out the system or use it for a small project, this plan is a great choice.
- The Basic Plan unlocks key integrations, advanced filters, and other tools that are crucial for scaling your outreach efforts. The addition of CRM integrations and AI Lead Scoring provides significant value for businesses looking to optimize sales efforts.
- Best For:
- Free Plan is ideal for solo entrepreneurs or very small teams just getting started.
- Basic Plan is better for growing teams that need more capacity and features for sales automation.
📌 Basic Plan vs Professional Plan: Is It Worth the Upgrade? 💡
- Credits:
- Basic Plan gives you 30,000 credits, which is generally enough for small to mid-sized teams. However, if you need more volume, the Professional Plan with 48,000 credits will be the better option.
- Advanced Features:
- The Professional Plan comes with a suite of advanced features like unlimited sequences, CRM integrations, and 6 Meetings Events, which are essential for large teams managing multiple outreach campaigns and customer relationships.
- Best For:
- If your team is scaling up and needs to improve its workflow with automation, the Professional Plan is a no-brainer. It offers more flexibility, more events, and extra features that go beyond what the Basic Plan can provide.
Check for any available Apollo.io discount to get started with the best plan that fits your sales needs.
📌 Professional Plan vs Organization Plan: What’s the Difference? 🌟
- Credits & User Capacity:
- The Professional Plan offers 48,000 credits per user per year, while the Organization Plan provides 72,000 credits for 3 users. This difference is especially important for larger teams or businesses with high outreach needs.
- Customization & Advanced Features:
- The Organization Plan unlocks powerful features like unlimited Gmail & Microsoft mailboxes, Automated Workflows, and customizable reports, which can significantly improve your sales team’s productivity. If you require advanced data enrichment and API access, this plan will cater to those needs.
- Best For:
- Professional Plan is more suitable for mid-sized teams that want to scale their outreach efforts with AI automation and more tools but don’t require extensive customization and integrations.
- The Organization Plan is built for large enterprises that need robust features, multiple team member support, and high-level data security.
3.) Add-ons and Extra Costs 💡
Apollo.io offers several add-ons to boost your lead generation and sales outreach. Here’s a quick look at the most popular options:
📌 Inbound Add-ons: Enhance Lead Capture 🚀
- Website Visitors (Company) – Track up to 50,000 companies visiting your site. Ideal for $119/month.
- Form Enrichment – Enrich 5,000 form contacts/month. Perfect for deepening lead data, $119/month.
- Form Builder (Coming Soon) – Custom forms for lead capture.
- Website Visitor (Contacts – Coming Soon) – Identify individual visitors, not just companies.
These tools help businesses target and engage leads more effectively.
📌 Advanced Dialer Add-ons: Power Up Sales Calls 📞
- International Dialer – Make calls globally.
- Parallel Dialer – Dial multiple numbers simultaneously for increased outreach.
- Power Dialer – Speed up calling with auto-advance and voicemail drops.
- Local Presence – Use local area codes to increase pick-up rates.
Each of these add-ons costs $119/month and is perfect for sales teams relying on calls.
Check for any available Apollo.io discount to get started with the best plan that fits your sales needs.
Apollo.io’s pricing plans make sense once you understand how they help you build and maintain a high-quality contact list. See how you can maximize your sales potential with these contact-building tools.
4.) Apollo.io Pricing: Pros & Cons Comparison Table
| Plan | Pros 👍 | Cons 👎 |
|---|---|---|
| Free Plan | • 100% Free forever • Access to basic AI & lead tools • Great for trying Apollo.io risk‑free | • Very limited credits (900/yr) • Basic features only • No team collaboration tools |
| Basic Plan ($49/mo) | • Affordable entry plan • 30,000 credits/yr • CRM & email integrations • Better outreach tools | • Lacks advanced analytics • Credits may not be enough for larger teams |
| Professional Plan ($79/mo) | • Unlimited sequences • 48,000 credits/yr • Advanced filters & automation • Ideal for scaling outreach | • Higher cost for small teams • Can be overwhelming for beginners |
| Organization Plan ($1,119/mo) | • Unlimited users & mailboxes • 72,000 credits/yr • CSV/API enrichment • Custom reporting & workflows | • High cost 💸 • Not suitable for small businesses |
5.) Best Plan for Different Use Cases 💼
Choosing the right Apollo.io plan depends on your business size, goals, and budget. Let’s break down the best plan for various use cases:
📌 For Solo Entrepreneurs & Small Teams 👤
- Best Plan: Free Plan or Basic Plan
- Why:
- If you’re just starting, the Free Plan is a great way to explore Apollo.io without any commitment. If you need more credits and features, upgrade to the Basic Plan for $49/month, which offers 30,000 credits and basic CRM integrations.
📌 For Growing Businesses 🏢
- Best Plan: Professional Plan
- Why:
- If you need to scale your lead generation efforts, the Professional Plan offers 48,000 credits and unlimited sequences. It’s perfect for teams handling larger volumes of outreach and needing advanced tools like CRM integrations and AI-powered features.
📌 For Large Enterprises 🌍
The Organization Plan is built for large teams that need customization, high volume, and advanced features. It offers 72,000 credits, unlimited users, and advanced reporting tools, making it ideal for managing large-scale operations.
- Best Plan: Organization Plan
- Why:
- The Organization Plan is built for large teams that need customization, high volume, and advanced features. It offers 72,000 credits, unlimited users, and advanced reporting tools, making it ideal for managing large-scale operations.
6.) Apollo.io Features by Plan: In-Depth Comparison 🔍
Here’s a detailed comparison of the key features offered by each Apollo.io plan, so you can easily see which plan suits your needs best:
| Feature | Free Plan | Basic Plan | Professional Plan | Organization Plan |
|---|---|---|---|---|
| Monthly Credits | 900 credits/year | 30,000 credits/year | 48,000 credits/year | 72,000 credits/year (for 3 users) |
| AI Lead Scoring | No | Yes | Yes | Yes |
| Unlimited Sequences | No | Yes | Yes | Yes |
| CRM Integrations | No | Yes | Yes | Yes |
| Advanced Filters | No | Yes | Yes | Yes |
| Meetings Events | No | 3 | 6 | Unlimited |
| Email Warmup | No | Yes | Yes | Yes |
| Advanced Reporting & Analytics | No | No | Yes | Yes |
| Automated Workflows | No | No | Yes | Yes |
| CSV, CRM, and API Data Enrichment | No | No | No | Yes |
| Customizable Dashboards | No | No | No | Yes |
| Single Sign-On (SSO) | No | No | No | Yes |
7.) Apollo.io vs Competitors: How It Stacks Up 🏆
📌 Apollo.io vs LinkedIn Sales Navigator 🔗
- Pricing: Apollo.io starts at $49/month, while LinkedIn Sales Navigator starts at $79.99/month.
- Lead Generation: Apollo.io uses credits for lead generation, whereas LinkedIn offers unlimited InMail but no credits.
- Best For: Apollo.io is more cost-effective for small teams; LinkedIn is better for enterprise sales teams.
📌 Apollo.io vs HubSpot Sales 🧑💼
- Pricing: Both start around $49/month.
- Lead Generation: Apollo.io offers credits for lead gen, while HubSpot has contact list limitations.
- Best For: Apollo.io is ideal for high-volume lead generation, HubSpot is better for inbound marketing teams.
📌 Apollo.io vs ZoomInfo 🧐
- Best For: Apollo.io suits small to medium-sized businesses, while ZoomInfo is for large enterprises needing deeper data.
- Pricing: Apollo.io is much more affordable at $49/month, ZoomInfo starts at $250/month.
- Lead Generation: Apollo.io offers credits; ZoomInfo gives unlimited leads at a higher price.
8.) Conclusion ✨
Choosing the right pricing plan for a sales intelligence tool can make or break your outreach strategy and with Apollo.io, you get flexibility, power, and value all in one platform.
From the free plan for beginners to the Organization plan for enterprise-level sales teams, Apollo.io offers pricing tiers that grow with your business. Its combination of AI-powered automation, rich feature sets, and scalable add‑ons makes it a compelling choice for teams of all sizes.
Whether you’re just getting started or scaling advanced outreach and lead generation, Apollo.io delivers strong ROI and helps you streamline your sales process efficiently. 💼🚀
Ready to pick the perfect plan for your business? Choose based on your lead volume, team size, and outreach goals, and you’ll be positioning your sales strategy for success.
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9.) Frequently Asked Questions (FAQs) ❓
Here are some common questions about Apollo.io’s pricing and features:
1. Does Apollo.io offer a free trial? 🎁
Apollo.io does not have a traditional free trial, but the Free Plan offers 900 credits per year, allowing you to explore the platform’s basic features before committing.
2. Can I upgrade or downgrade my plan at any time? 🔄
Yes, you can upgrade or downgrade your plan at any time to fit your business needs. Changes will typically take effect immediately.
3. What happens if I don’t use all my credits in a month? ⏳
If you don’t use all your credits in a given month, they will roll over to the next month, up to a certain limit, depending on your plan.
4. Are there any hidden fees with Apollo.io? 💡
No, there are no hidden fees. The pricing is transparent, and any additional costs, such as add-ons, are clearly listed in the plan descriptions.
5. Can I integrate Apollo.io with my existing CRM? 🔗
Yes, Apollo.io integrates seamlessly with popular CRM platforms like Salesforce, HubSpot, and others. This makes it easy to sync your leads and data across tools.
Hi, I’m Nelson 👋 a content writer and reviewer with 6+ years of experience writing blogs, coupon guides, and detailed website reviews. I have a strong background in continuous learning and research, which helps me analyze platforms, tools, and websites in a structured and practical way 📚.
My content is based on real research, hands-on analysis, and accuracy, with a clear focus on simplicity, transparency, and user-first value. I aim to break down complex information into content that’s easy to understand and genuinely helpful for readers ✅.